Resume

Work Experience

Senior Product Manager
Laudio
Jan. 2023 - Dec. 2023
Boston, MA (Remote)

Laudio is an employee management platform used in 40 US and UK hospitals automating workflows so that nurses and doctors don't burnout.

• Led product management and agile product development for all the people and operations related features and product areas of this platform.

• Reworked the entire Time and Attendance workflow and user interface as well as added a new data visualization feature. Conducted a successful beta test for this new workflow and saw successful adoption and retention amongst early users, and an initial 20% increase in MAUs.

• Created multiple employee rounding features including employee rounding bulk action features, resulting in a 15% increase in employee responses across clients in the first 2 months.

• Conducted product discovery and many product interviews. Tracked and built Mixpanel metrics for all released features.

• Created and prioritized the product roadmap and strategy, product requirements, product specs, wireframes, epics, and ran bi-weekly sprints. Built successful partnerships with stakeholders in customer success, sales, marketing and implementation.

• Presented new features to hundreds of nurse and doctor users, built robust demos and product documentation.

• Managed a product owner, product designers, and engineers. Performed thorough quality assurance tests for each release.

 

Lyfebulb creates digital health platforms for people with chronic diseases.

• Directed product management of three digital health community platforms for chronic diseases: TransplantLyfe, RareCancerLyfe, and IBDLyfe, for organ transplant, rare cancer, and inflammatory bowel disease patients and caregivers.

• Tripled the TransplantLyfe total user base in 7 months and improved average user session duration to be 6.5 minutes.

• Launched the MVPs for RareCancerLyfe and IBDLyfe in three months respectively.

• Created and launched new product features on all platforms: forum search, product tour, clinical trials, AMAs, surgeon webinar library, blogs, educational series, onboarding landing pages, health tracker biometrics, find a friend matching, etc.

• Executed agile product development and created product requirements, product specs, user stories, UX/UI wireframes, developer tickets, epics and ran weekly sprints. Also led web and mobile software quality assurance on each platform.

• Created and prioritized the product roadmap, strategy and vision, while pitching and getting buy-in from many stakeholders.

• Setup Google Analytics metrics tracking, analyzed data and tracked KPIs on all platforms. Increased registered users, active user rate, conversion rate, user engagement rate, discussions, replies, visits, session duration, user sessions.

• Presented product improvements and metrics to leading pharmaceutical clients and healthcare clients. Estimated and priced new features and successfully pitched them to clients to achieve platform goals.

• Conducted product discovery, many product user interviews, and user testing with patients, caregivers and doctors.

• Managed software engineers, QA engineer, designers, project managers, and all agile software development execution.

Director of Digital Product
Lyfebulb
April 2021 - Jan. 2023
New York City (Remote)

 

Founder/CEO & Product Lead
WorkStrive
Feb. 2019 - Dec. 2020
Washington, DC

 

WorkStrive is the first health/wellness online marketplace (mobile + web), which allows remote workers to book a dedicated furnished workspace at fitness locations (gyms & studios) along with a class or workout of their choosing.

• Launched with 4 Washington, DC fitness locations in July 2019.

• Directed all agile product management and product development of the B2C subscription based platform, launched the MVP in 2.5 months.

• Created the product vision, product roadmap and product strategy from ideation to launch to iterations.

• Managed developers and worked heavily on payment processing and integrating effectively with third party APIs.

• Created all logic, UX/UI designs, technical and product specs, user stories, acceptance criteria, and wireframes. Performed all software QA. Prioritized all bugs and features.

• Conducted 200+ customer interviews for the product to improve consumer health, wellness, fitness, and mental health. Conducted dozens of business interviews for the product to create a new revenue stream for businesses from their unutilized space, real estate and amenities.

• Conducted all business development, sales, operations, logistics, project management, analytics, quantitative and qualitative market research, user research, user testing, business modeling, tiered subscription and pricing modeling, contracts and due diligence.

• After going door to door building relationships with fitness owners and decision makers, persuaded fitness businesses to enter into partnerships.

• Created all product marketing, PR, and engaging social media resulting in interest from customers in 10 major US cities.

• Photographer and created curated photo-shoots to successfully visually communicate the WorkStrive locations as being places to both work and workout.

• Featured in the Washingtonian and Washington Business Journal and Y Combinator 2019 Startup School graduate.

 

Founder/CEO & Product Lead
Place Tempo
Jan. 2016 - Dec. 2018
Washington, DC

 

Place Tempo is an iPhone + Android app that matched users in real-time with the best places to remote work or study based on their productivity and focusing needs (fast Wi-Fi, quiet, open seating, open outlets, music playing, etc.) while offering deals and promotions from businesses.

• Launched at 5 DC area universities and throughout the DC area.

• Enrolled thousands of users and focused on engagement; 3% of Georgetown University students downloaded the app in the first 2 days of launch.

• Ran all agile product management, product vision, product strategy and the product roadmap from ideation to launch to iterations.

• Directed agile product development of all 4 major versions of the mobile app. Managed 3 software developers and 15 interns.

• Created all logic, UX/UI designs, technical and product specs, user stories, acceptance criteria, and wireframes. Performed all software QA. Prioritized all bugs and features.

• Conducted market research, customer interviews, university administration interviews, business customer interviews, alpha and beta user testing launches, user research, and analytics.

• Created robust ambassador networks at multiple universities.

• Signed a large Maryland parking company to advertise on the platform. Conducted all business development, strategy and sales for new punch card deals on the app. Went door to door to hundreds of coffee shops, cafes, hotels and restaurants across DC, MD and VA to onboard them onto the platform.

• Created all website design, guerilla marketing, product marketing, PR, social media, photos, videos, and email newsletters.

• Featured in DC Inno and Technical.ly DC publications and Startups Ignite 2018 accelerator graduate.

Software QA Lead & Consultant
WeSpire
Mar. 2014 - Jan. 2015
Boston, MA

• Managed and led software QA for this enterprise SaaS web + mobile employee engagement platform that focused on improving healthy and sustainable actions.

• Estimated and prioritized all features and bugs for engineering coming from Fortune 500 customers (MGM, Sony, eBay, CA Technologies, etc.), sales, customer success and other teams.

• Collaborated with multiple teams and ensured all sprints were successful and all agile software product releases (including major international roll out) went live without issues (product owner responsibilities).

• Created bug and issue reporting pipeline for Fortune 500 customers (MGM, Sony, eBay, CA Technologies, etc.) and the customer success team.

• Created test plans for the entire web and mobile platform.

• Wrote release notes to communicate updates, fixes and new features to the entire company after every release.

 

Software QA Analyst & Marketing Coordinator
Zappix
May 2012 - Jan. 2014
Boston, MA

Zappix is a customer service iPhone + Android app for skipping automated phone menus by browsing a company’s visual phone app menu.

• First employee for the US operation of this Israeli consumer and enterprise SaaS mobile app startup, working simultaneously on the business and agile engineering teams to launch the mobile app in the US.

• Built all corporate client app menus and 120 freemium app menus onto the content management system by researching viable companies and then reverse engineering their automated voice menus (IVRs). Created the app menus for healthcare clients and on boarded them onto the platform.

• Conducted iPhone and Android app software quality assurance and testing for timely releases.

• Marketer and copywriter for all social media, blogs, newsletters, corporate clients’ landing pages and managed four interns.

 

Tech Startup Consultant
WireOver, Dlyte, Jconnect, Startup Projects
Aug. 2011 - Dec. 2015
Washington, DC and Boston, MA

• Produced 100 Fortune 500 sales leads for the WireOver platform pilot launch, e-commerce copywriter for Dlyte.com, digital marketer and front-end web development for Jconnect.org, consulted on multiple web and mobile startup projects.

Education

Appalachian State University
Bachelor of Science, 3.76 GPA
Magna Cum Laude
Aug. 2007 - May 2011

 

Advertising Major and Entrepreneurship Minor
+ Multiple computer science and graphic arts courses

Honors Thesis: “The Role of Universal Values in College Students’ Attraction to E-Commerce Job-Based Websites”

Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash, Dreamweaver, etc.) • Microsoft Office (Word, Excel, Powerpoint, etc.) • Google Cloud • Amazon Web Services • HTML/CSS/JS • Google Analytics • Shortcut • Jira • Pivotal Tracker • Algolia • Mixpanel • Miro • Appcues • Product Board • Figma • Confluence • Monday • Atlassian

Awards

Finalist Shore Hatchery Startup Innovation Competition for $50K

WorkStrive, 2019

3rd Place ($2,500 Prize) USPAACC's "What's Your Pitch" Startup Competition

 

Place Tempo, 2018

Semi-finalist PepsiCo Choice Startup Competition

Place Tempo, 2018

Finalist Virginia Tech Regional Startup Competition
(competed against MBAs as an Undergrad)

2011

2nd Place & Best Presentation ($750 Prize) Appalachian State University “Pitch Your Idea in 90 Seconds” Startup Competition

 

2009 and 2010

Appalachian State University Dean’s List (7 out of 8 Semesters)

2007 - 2011